SneakPeeq

SneakPeeq was a leader in the new trend that is social shopping. Because who ever goes to the mall alone? Part game, part Facebook, part great deals. The future of shopping looks good.

THE CHALLENGE

SneakPeeq is a new generation “social shopping” website and mobile app that integrates with Facebook to allow you to “shop with your friends”. The site features time-limited “sales” of mid to high-end products such as Kate Spade and Hotel Chocolat. The more shoppers viewing products, the cheaper the products get … which encourages you to get more of your friends shopping. As a start-up, SneakPeeq was looking for both strategic thinking and design expertise to refine its offering.

Sneakpeeq focused on high frequency sales and new, exciting brands. Social sharing, earning badges, and building buzz were guiding principles of the design. Visual design by Lauren Bessen.

THE SOLUTION

This project began with a series of workshops to truly understand SneakPeeq’s goals for the future and define the vision for the new iPad app. The result was to model our approach on “going to the mall with friends” with the related buzz and excitement. We developed a flexible architecture that would scale as SneakPeeq grew. Special attention was given to how we were integrating “friends” into the interface as well as the game mechanics around “peeqing” at products, building a following and earning badges.

ROLE

UX, IA, Interaction Design w/ Lauren Bessen

ACTIVITIES & DELIVERABLES

Competitor Research, Vision Workshops, Requirements, Process Flows, Wireframes