Cisco

Cisco sells its products through partners. The better the partners sell, the better the bottom line. The idea: Let the partners bring Cisco expertise with them.

THE CHALLENGE

Cisco’s primarily sells its SMB products through a network of resellers – from large IT solutions companies to two guys working in their garage. While Cisco provides reseller marketing material, they struggle with the challenge of keeping their partners up-to-date. To help enable their partners to better sell products, Cisco needed an engaging, mobile “sales assistant.”

The CISCO sales app prompted clients to provide a basic profile of their company needs which would return a recommended configuration. Visual design by Boldium.

THE SOLUTION

This project began with a series of stakeholder interviews focused on understanding golas for both Cisco’s internal business goals and partners in the field. We then developed an app model that allowed partners – both large and small – to introduce the Cisco brand, focus on solving business problems, and dig down into product specs. This allows resellers to use the app to talk to different clients – from management to the IT guy. The app also allows the partner to enter general information about the client’s business and needs and returns a “personalized” solution that can be further customized.

ROLE

Lead IA, Interaction Design @ Boldium

ACTIVITIES & DELIVERABLES

Personas, Requirements, Process Flows, Wireframes, Interaction Design