Vesta Property

Vesta brings streamlined, buy-to-rent property investment to the UK market.  This requires helping investors understand the potential of the market and simplifying a traditionally complex transaction.

THE CHALLENGE

Vesta was founded on the simple idea that the buy-to-rent property market should be available to everyone whether as an outright purchase or fractional investment. With a volatile stock market and uncertain economic future, real estate investments are seen as a safe haven.  Despite this context, typical investors lack the knowledge to understand this potential.  Redesigning heavily-regulated transactions into a simple online process required a deep understanding of what buyers and sellers needed most.

The design for Vesta Property presents properties as investment vehicles focusing on financial returns such as gross rental yield, home price index, and operating costs. Visual design by Vesta Property.

THE SOLUTION

The Vesta online marketplace emerged from a comprehensive mapping of traditional real estate transactions, highlighting pain-points, and identifying where the process could be improved.  This resulted in a process front-loaded with information; powerful filtering and sorting tools to find the best properties, completed due diligence and investment cases for each property to address buyer concerns, and three-step “checkout” through which investors reserved a property and agree to a basic contract. For smaller investment amounts, a fractional investment product was created that allowed investors to buy “shares” of a property that would enjoy quarterly dividends and capital appreciation.

ROLE

UX Strategy & Lead UX Designer @ Vesta Property

ACTIVITIES & DELIVERABLES

Competitor Analysis, Customer Research, UX Strategy, User Journey Mapping, Experience Design, Wireframes/Prototype, User Testing