Sony
Sony, a world leader in consumer electronics, needed a redesigned commerce site where customers could buy cameras, games, customized laptops and more … much more.
THE CHALLENGE
These guys make a lot of products. From complete home entertainment systems to individual USB connectors to top-selling Playstation titles, Sony offers customers of all stripes anything they could need to support their electronics needs. The challenge is presenting that abundance in a way that ordinary as well as sophisticated customers can understand, embrace and buy.
Visual design by Sapient.
THE SOLUTION
Given the size of the organization, this project relied on a large creative team. Divide and conquer was the rule of the day. Working with two other IAs, we interviewed each of Sony’s product business units to determine how and to whom they sold their products. We then crafted a flexible system – from homepage, to category, to product details – that presented a unified “lifestyle” offering while allowing individual units to tailor their message and layouts. Special attention was given to up-sell/cross-sell strategies to extend Sony’s reach into customers digital lives.