Babylon Health

Babylon Health brings 21st century medical care to patients in London through an expert chat system, telemedicine sessions with doctors, and bespoke clinics.  Their health assessment app failed to engage with patients and provide actionable advice around healthier behavior.

THE CHALLENGE

This project posed an age old question: how to encourage people to change unhealthy behaviors into healthy ones.  When signing up for the service, patients complete a comprehensive health survey that returns a health assessment with recommended actions (e.g., eat less meat, drink more water.) Analytics and user testing shows patients struggle to complete the survey, understand their assessment, and generally need stronger guidance on improving their behavior.

The Babylon app design guides patients through a self-assessment which returns an overall “Healthcheck Score” along with actions regarding activity, behavior, and nutrition. Visual design by Babylon Health.

THE SOLUTION

This solution focuses both on the input and output of the system.  From an input perspective, the on-boarding survey which could be as many as 80 questions is segmented into manageable topics (e.g., nutrition, activity, mental health) and clear “chapter ends.”  This helps keep patients engaged and feeling like progress is being made. With respect to system output, the health assessment presents the survey topics with consistent “scoring” around patient health.  In addition, an “action plan” with recommended behaviors and consequences presents clear next steps.  All of this information centers around a patient “avatar” that highlights healthy/unhealthy systems in the body.

ROLE

Lead UX Designer @ Babylon Health

ACTIVITIES & DELIVERABLES

Customer Research, Experience Design, Wireframes/Prototype